1. Banner design best practices
  2. Design principles and tips
  3. Typography tips for banner design

Typography Tips for Banner Design

Learn how to use typography to create attractive and effective banner designs. Get tips on choosing fonts, using special characters, and more.

Typography Tips for Banner Design

Creating an eye-catching banner design can be a challenging task. While visual elements such as images and graphics play an important role in creating an effective banner, typography is also key. Knowing the right typography tips for banner design can make all the difference in how your banner looks and performs. In this article, we'll discuss the key typography tips you should keep in mind when creating banners.

We'll look at how to choose fonts that will catch the eye, how to use the right size and spacing for your typography, and more. Read on to learn how to create an effective banner design using typography. When it comes to choosing fonts for banner design, readability should be the top priority. The font you choose should be easy to read, even when used in large sizes. Avoid overly decorative fonts and stick with sans-serifs or serifs that are simple and legible.

Additionally, try to use no more than two fonts in a single banner design. When it comes to sizing, larger fonts can be used to draw attention to important elements of the design. However, too much text in large fonts can be overwhelming and make the design look cluttered. Consider using larger font sizes for headings and smaller sizes for body text.

In addition to font size, consider using a variety of font weights (bold, italic, etc.) to add emphasis to key words or phrases in your design. Special characters (such as bullets, arrows, and symbols) can also be used to break up long sentences or add visual interest. Finally, consider the colour of the font you're using. Try to avoid using multiple colours in a single design as this can make it look too busy or distracting.

Stick to one colour for the majority of your text and use another colour for accent words or phrases.

Special Characters

Special characters can be a great way to break up long sentences and add visual interest to your banner design. Bullets, arrows, and symbols are all great options to include in your design. These characters can help draw the eye to important information or create a clear hierarchy of the text on your banner. Be sure to use them sparingly though, as too many can make the design look cluttered and unappealing.

Choosing Fonts

Readability should be the top priority when it comes to choosing fonts for banner design.

A readable font will ensure that your message is communicated clearly and effectively. When selecting a font, consider its weight, size, kerning, and color. Make sure that the font is legible in all sizes and stands out from the rest of the design. For example, if you are using a script font for the main title, choose a sans serif font for the body text to provide contrast and make the design more dynamic.

Additionally, use a bold or italic font for emphasis, but use it sparingly as too much emphasis can make the text difficult to read.

Font Weight

When it comes to designing banners, font weight plays an important role. By using bold, italic, and other font weight variations, you can add emphasis to key words or phrases in the banner. This will help draw the attention of potential customers. For example, if you want to highlight a key phrase such as 'Buy Now' or 'Free Shipping', consider using a bold font weight to make it stand out from the rest of the text.

Similarly, italic font weight can be used to emphasize words like 'limited time' or 'exclusive offer'. Using different font weights can also be a great way to break up long stretches of text and make the banner easier to read. For instance, if you have a long sentence, consider alternating between bold and regular font weights to make the text more visually appealing. In addition, by mixing and matching various font weights, you can create a unique and eye-catching design that stands out from the competition.

So don't be afraid to experiment and find the right combination that works best for your banner.

Font Size

When it comes to designing a banner, font size is an important factor. This will help create a contrast and make the banner more readable. You can also use different font sizes for each element of the design to create a hierarchical structure. By making the text larger, you can also draw attention to certain words, which can be beneficial for conveying a message or promoting a product. When selecting font sizes, it’s important to consider the overall design of the banner and how the font size will affect readability.

Smaller fonts can be difficult to read, so it’s best to keep the text larger when possible. Additionally, some fonts are easier to read in larger sizes, while others are better suited for smaller sizes. Experiment with different fonts and font sizes to find the best fit for your banner design.


When it comes to banner design, the colour of the font you use is a key factor. Choosing the right colours can make all the difference between a visually appealing banner and one that isn’t quite as effective.

It’s important to consider the colour of the text and how it will interact with other elements of the design. Stick to one colour for the majority of your text, and then use a second colour for accent words or phrases. This will create a contrast that will draw the eye and provide emphasis to certain parts of your message. You can also use colour to create visual hierarchy within the banner. For example, you can use a brighter or darker shade of the same colour for headlines and sub-headlines. When selecting colours, try to keep in mind the overall theme of the banner.

You don’t want to choose colours that clash or are too overwhelming when viewed together. The colours should complement each other and work together to create an aesthetically pleasing design. By following these typography tips, you can create banners that are attractive and informative, helping to draw in potential customers. Careful selection of font, font size, font weight, special characters, and color can help make your banner designs stand out from the competition. Utilizing these principles, you can create effective banners that capture attention and drive conversions.